Chapterhouse Brand Partners brings senior brand, media, and marketing leadership, built over decades across operating models (legacy multinational, corporate spinoff, PE-backed turnaround), disciplines (brand, media, innovation, shopper, social, CRM, sponsorships), and geographies (US, UK, Europe, Global), to support brands and companies at any stage of transformation, on a fractional and project-based basis.
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Data-driven and culturally fluent. Brand obsessed, results at scale.
For the past twenty years, I've built and led marketing organizations inside some of the world's most recognizable consumer brands: Unilever, Johnson & Johnson, Kenvue, and most recently Scholl's Wellness Company, where I led global media and communications across 20+ markets and a $1B+ portfolio. My experience spans the full arc of the discipline: brand strategy and P&L ownership, full-funnel paid, owned, and earned media, CRM and loyalty, and the agency and social ecosystems that bring it all to life.
I love building brands that show up in culture, not just around it. I've led major sports sponsorships, including NASCAR, MLS and Soccer United, and most recently a Professional Pickleball Association partnership. I also built a 140+ athlete NIL influencer program from scratch, work you can see live today on Dr. Scholl's Instagram and TikTok. I've launched a $40M+ innovation platform, co-developed an AI-powered sleep coaching platform that debuted at CES, and negotiated an NBCUniversal Olympics media partnership for Tylenol. Along the way I've built enterprise relationships with Google, Meta, Amazon, and TikTok, and turned a dozen-plus scattered agencies into a handful of true partners.
Off the clock, I'm cheering from the sidelines at my two boys' games, serving as VP on the board of the Pennsylvania Alpine Ski Education Foundation, or deepening my Level 1 Sommelier knowledge one bottle at a time.
No two engagements look the same. The shape below flexes to what you actually need.
An ongoing seat at the table, part-time but fully accountable, for teams that need senior brand or media leadership without a full-time hire.
A defined engagement scoped to a specific challenge, such as a brand relaunch, a GTM launch, or an agency consolidation, with a clear start and finish.
A shorter, focused engagement: a second opinion on a brand bet, a media or agency audit, a gut-check before a big decision.
Whether you need a fractional CMO, a fresh set of eyes on your media and social strategy, or help pulling a fragmented agency roster into shape, I'd love to talk it through.
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